Feminist Research the of Media and Popular Culture

Course Description: 

This course is an introduction to the materiality and particularity of power relations of gender/sexuality in and through popular culture in general, and in various genres in the media in particular, mostly related to television and advertising. The course is an exploration of the emergence and the subsequent reconfigurations of 'popular culture' as a distinct area of representation. The focus of discussion is on the impact of gender relations on popular cultural products themselves as well as their effects on the changes of the discipline of cultural and media studies. It is this intersectional approach that will inform the discussion of the texts chosen for discussion throughout the course. The course is designed to locate the recent developments in the field and will pursue the genealogies of the relevant disciplinary and cultural changes in the light of the emerging argumentations. Ultimately, we would need to consider the differences between academic and popular cultural discourses of post-feminism. Students will be encouraged to reread the papers in the context of their own cultural contexts.

Learning Outcomes: 

Skills and knowledge acquired by the end of the course

  • Successful students will become familiar with the difference between cultural and historical material approaches to popular cultural products.
  • They will understand the major tenets of 
  • Students will become familiar with the history of the key concepts and approaches in the field.
  • They will be able to reflect critically on the various ways of analysis and to apply them to their choice of data in the final paper.



Assessment & requirements

  • Summary of the central argument in one of the readings (350-450 words) on a weekly basis – the choice will depend on students’ choice of the products they would like to apply to the given concepts/approaches. Delivery and quality of summary and seminar presentation of their chosen material will put the assessment of the seminar paper one notch up or down the scale.
  • Late submission policy: No papers are accepted if submitted later than the class when the text and the corresponding examples are discussed. In exceptional cases (such as illness) the instructor should be notified in an e-mail ahead of time as soon as possible to settle the circumstances of late submission.
  • Seminar paper: A short analysis (1800-2300 words) of a media event (of the student choice) situated in the context of the relevant tendencies of research. Date of submission to be negotiated in class.